Wrote this for NiemanLab's year-in-review package, about "stars" vs. "starters." Finding stars who also possess the ability or track record to be starters -- Swisher and Silver, to name two 2013 notables -- is very rare.
More often, stars are more like David Pogue -- that's not to knock him; he is simply about his individual brand, not creating something bigger than himself. And, as I argue, starters are both more prevalent and easier to cultivate.
It's gotten a good reaction -- whether folks agree with it or not. Please give it a read and share it around if you think it's worthy.
-- D.S.
Monday, December 23, 2013
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