I spoke to a class of Georgetown seniors earlier this week -- great group, studying Sports Marketing.
I asked how many used Twitter - probably 25%.
I asked how many used Instagram - probably two-thirds?
I asked how many used Snapchat - felt like every hand in the room went up.
I asked what the appeal of Snapchat was. "No consequences, no commitment."
As we all focus on the Kentucky Derby for the one day a year it matters, it clicked for me that the Derby is the Snapchat of sports: It's interesting, but entirely fleeting. It matters, then it evaporates. We care, then we forget about it.
That is the lead of today's Morning Win at USA TODAY Sports' new For The Win site, and that about sums up my interest in the Derby: The Friday before, the day-of, the two minutes it runs, then... OK, what's next?
*So glad the Warriors are advancing - what a fun team.
*Last night was the first time I found myself resenting Derrick Rose sitting on the bench while his teammates tried to grit out a home win over the Nets (which they couldn't). You're telling me that Derrick Rose couldn't help his team even a LITTLE bit? He would be so ineffective he couldn't relieve for a few minutes Nate Robinson who spent his time-outs puking on the bench? Come on.
*Tonight is as interesting as the first round of the NBA Playoffs can get -- two Game 6s where the teams down 3-2 are at home, having both come back from 3-0 deficits and seemingly having all the momentum to force who-knows-what-can-happen Game 7s on Sunday.
*This week's big lesson: Tim Tebow is never not interesting. (Yesterday, I pulled together a quick thing about Tebow's fit with the Saints -- off of a fairly innocuous tweet from Yahoo's Jason Cole -- and fans went bonkers for it. For what it's worth, if Tebow's criteria is "great QB"/"great coach," then the Saints certainly qualify (not as much as my top "best fit" for him, New England, but up there.)
*Doesn't it feel like Jason Collins announcing he is gay was months ago, not days ago?
Enjoy your weekend.