If there was a marketing/business bent to the Daily Quickie, it was only because I sold the column to ESPN.com only after investing two years (and decades of future debt) to get my MBA from Harvard Business School. This might have made me the only sports columnist out there with an MBA, and it certainly made me the only HBS grad with a daily sports column. I don't say that to drop the name as much as to explain (to those who might not have known) why I maintain a fascination for occassionally viewing sports news through the lens of business.
That's all a lead-up to today's news that the NHL has struck a distribution deal on YouTube. We can perhaps disagree about the future prospects of YouTube, but this marks the smartest, most forward-thinking thing the NHL has done, marketing-wise, in years. I'm not sure it's going to increase the fan base -- though if they put together more funny/interesting video, it might -- but they are reaching the fans where they're currently hanging out. More "niche" leagues could learn from the NHL about bringing the game to the fans, not expecting the flow to go the other way.
-- D.S.
(Speaking of news, somewhat interesting news coming tomorrow relating to the future of this blog.)
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14 comments:
If there was a marketing/business bent to the Daily Quickie, it was only because I sold the column to ESPN.com only after investing two years (and decades of future debt) to get my MBA from Harvard Business School.
Wait ... what do you mean "sold" the column. You mean - sold the idea of the column?
(Speaking of news, somewhat interesting news coming tomorrow relating to the future of this blog.)
What a tease!
It's not even called OLN anymore. They changed their name to Versus.
Probably so they could show more indoor things.
The NHL page on Yahoo has links to live streaming games. So what's the real story on the YouTube thing?
I am a sports fan and have my MBA as well, so I particularly appreciate posts that bring the two together. I hope big things are in store for you. I've enjoyed reading thus far and plan to for a long time to come.
(Speaking of news, somewhat interesting news coming tomorrow relating to the future of this blog.)
You're officially renaming the blog "UF Gators Sports Central?"
I'm reminded of a recent line on Heroes:
"I'll put the video on YouTube and make millions!"
"YouTube is free, you idiot!"
I'm going to guess that Dan's blog is going to start selling ad space, and he'll be having podcasts and youtube clips.
somewhat interesting news coming tomorrow relating to the future of this blog
I don't like the sound of this. Last time, it was the Biggest. Announcement. Ever.--which sounded great--and it turned out to be, "ESPN canned me so no more Quickie." Still feeling a little burned on that one, so cryptic announcements by Dan make me a little nervous...
Put up a tipjar and sell Google adspace.
By not doing so, you're literally throwing money out the window with your readership.
You're even getting spammed, that's quite a compliment
scar tissue, I have you figured out. You're really Brett Favre in disguise aren't you?
I'm guessing he got a gig at some big sports website, but not a daily column, meaning the blog continues but in a limited capacity.
As for the LeBron comparison, he could have flopped as well. Wouldn't be the first guy to be over-hyped too early.
My Guess is Shanoff is finally going to tell us why he left ESPN and the daily quickie?
Barring that the person who said he probably has a new deal with a major sports website is probably correct.
what is this "hockey" you speak of
is that the thing where you go to the mall instead of going to school?
or did are you referring to that dance that the kindergarten children do with all that "shaking all about" and the "putting your right foot in" and simply leaving out the "pokey"?
I'm sure he'll just be joining a 'community of bloggers' or something similar.
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