If there was a marketing/business bent to the Daily Quickie, it was only because I sold the column to ESPN.com only after investing two years (and decades of future debt) to get my MBA from Harvard Business School. This might have made me the only sports columnist out there with an MBA, and it certainly made me the only HBS grad with a daily sports column. I don't say that to drop the name as much as to explain (to those who might not have known) why I maintain a fascination for occassionally viewing sports news through the lens of business.
That's all a lead-up to today's news that the NHL has struck a distribution deal on YouTube. We can perhaps disagree about the future prospects of YouTube, but this marks the smartest, most forward-thinking thing the NHL has done, marketing-wise, in years. I'm not sure it's going to increase the fan base -- though if they put together more funny/interesting video, it might -- but they are reaching the fans where they're currently hanging out. More "niche" leagues could learn from the NHL about bringing the game to the fans, not expecting the flow to go the other way.
(Speaking of news, somewhat interesting news coming tomorrow relating to the future of this blog.)