I do think it will be a game-changer, for consumers and even for old-line media companies, which hopefully will be as concerned with innovation as monetization.
I will leave you with this simple equation:
Apple tablet + Red Zone Channel = !!!!!!!!!!!
(I don't get Red Zone through my cable network, but if I was given the opportunity to subscribe to an a la carte mobile version of it for my phone and tablet, I would pay a lot, just as I would for March Madness. Let's start at my willingness to pay $100 for the season and go from there.)