Tuesday, March 02, 2010

Advice for SI.com About Video

As we are on the subject of the future of sports journalism, PaidContent had an update on SI.com's new foray into videos -- besides the cheesecake related to the Swimsuit issue -- and it is an interesting (some might say "must-try" experiment) for them. I would urge them to read this post from Jeff Jarvis about an online-news video success story in SI's backyard.

(SI.com's new video unit includes one of the star students in the Entrepreneurial Journalism course that I co-taught with Jarvis at CUNY this past fall: Collin Orcutt. SI.com ME Paul Fichtenbaum and new video honcho Ian Orefice would be smart to give Orcutt plenty of room to innovate; he intuitively gets this stuff Jarvis talks about.)

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