Wednesday, March 19, 2008

Make Your Own "One Shining Moment" GM Jason Kint is doing some spectacular, innovative and fan-friendly things with the NCAA Tournament property this year:

Opening all 63 games to online on-demand (no more regional black-outs), the Facebook partnership, expanding the "VIP" access to accommodate what will likely be an Internet-crippling volume of eager consumers. This might be his best yet: is going to let fans create their own "One Shining Moment" highlight mash-ups, then make them embeddable. That's some genius right there. I tip my cap to you, Mr. Kint.

-- D.S.

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