CBSSports.com GM Jason Kint is doing some spectacular, innovative and fan-friendly things with the NCAA Tournament property this year:
Opening all 63 games to online on-demand (no more regional black-outs), the Facebook partnership, expanding the "VIP" access to accommodate what will likely be an Internet-crippling volume of eager consumers. This might be his best yet:
CBSSports.com is going to let fans create their own "One Shining Moment" highlight mash-ups, then make them embeddable. That's some genius right there. I tip my cap to you, Mr. Kint.
-- D.S.
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