Friday, May 30, 2008

More on MMA's CBS Debut

EliteXC isn't in the best financial shape. They are really relying on Kimbo Slice's star power to drive interest in the sport (but, presumably they hope, the league itself -- it does EliteXC no good if fans realize that UFC is arguably a better product). Here's the dilemma, and Dan Wetzel covered this in his column yesterday, but I wanted to put another spin on it: EliteXC has a vested interest in Kimbo Slice winning. They can either pit him against a tomato can -- hardly the stuff of stirring TV or driving loyalty from new fans -- or they need to rig the result. (You could argue that putting Slice against a dud effectively rigs the result anyway.) Neither is a good option. I remain bullish on MMA, by the way.

Want a primer on MMA? MDS does the hard work. Now it's just on you to take the 3 minutes to read it and sound infinitely smarter for doing so.

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