EliteXC isn't in the best financial shape. They are really relying on Kimbo Slice's star power to drive interest in the sport (but, presumably they hope, the league itself -- it does EliteXC no good if fans realize that UFC is arguably a better product). Here's the dilemma, and Dan Wetzel covered this in his column yesterday, but I wanted to put another spin on it: EliteXC has a vested interest in Kimbo Slice winning. They can either pit him against a tomato can -- hardly the stuff of stirring TV or driving loyalty from new fans -- or they need to rig the result. (You could argue that putting Slice against a dud effectively rigs the result anyway.) Neither is a good option. I remain bullish on MMA, by the way.
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