If you've been tracking "Why Can't Us?" over the past (less-than-a) week, it basically reached its apex today. (It doesn't hurt that Deadspin impresario AJ Daulerio is a Philly guy.)
Alas, any second now, it will be overexposed -- oh, you can bet it'll make the Fox broadcast -- and over, just like that. But let's all enjoy it now; it is rare to be able to smell a meme in full bloom.
It is a brilliant, bottom-up slogan. It almost makes me root for the Phillies. Almost. Go Rays.