Friday, February 12, 2010

Quickie: Olympics, NBA All-Star, Daytona

For an event so many people purport not to care about, the Winter Olympics generate a couple of different responses:

*Yay, love it all!
*Eh, who cares!

I'm of the mind that it's the ultimate "Did you hear about X?!" -- there are so many athletes (and sports) you haven't heard of or don't care about that the news is distilled down to the weird or uber-dramatic. You might not have seen it live, but you hear about it instantly afterward. It is an event made for viral sensationalism.

That's the essential point of today's SN column: We pretty much know what's going to happen at the NBA All-Star Game, as well as the Daytona 500. The Olympics are about a lot of sports we don't know much about and athletes we know even less about.

And that's the opportunity for excitement.

Complete SN column here. More later.

-- D.S.

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