For an event so many people purport not to care about, the Winter Olympics generate a couple of different responses:
*Yay, love it all!
*Eh, who cares!
I'm of the mind that it's the ultimate "Did you hear about X?!" -- there are so many athletes (and sports) you haven't heard of or don't care about that the news is distilled down to the weird or uber-dramatic. You might not have seen it live, but you hear about it instantly afterward. It is an event made for viral sensationalism.
That's the essential point of today's SN column: We pretty much know what's going to happen at the NBA All-Star Game, as well as the Daytona 500. The Olympics are about a lot of sports we don't know much about and athletes we know even less about.
And that's the opportunity for excitement.
Complete SN column here. More later.