Wednesday, June 06, 2012

06/06 (Good Job, Good Effort) Quickie

The Celtics' Game 5 win over the Heat last night felt -- perhaps even was -- momentous. Short of their championship, it felt like the biggest win of Boston's "Big Three/Four" era. For those of us intrigued about the Heat failing, it was a fascinating night.

But the show was stolen by a perky young Heat fan caught by ESPN cameras as the dejected, stunned Heat trudged from the court to their locker room. The fan was shouting:


For this kid, it was an earnest exhortation of his favorite team, his heroes. That kid was adorable. His parents should be proud -- he is a great fan.

But for the rest of us, it was unintended schadenfreude. There was a twisted derivation of "Emperor's New Clothes" -- the child doesn't know any better than to rotely cheer "Good effort!" when, in fact, the game was defined by the Heat's sub-par effort (for example, Wade jogging back on D late in the game).

The context mattered -- the Heat battered, having lost home-court advantage and having to win Game 6 on the road in Boston, which will be in a frenzy, and staring at a second straight Playoffs failure.

And so "Good job! Good effort!" became an instant meme, an instant thing. It will dominate the next 48 hours -- perhaps longer.

In one of the truly ironic unintended consequences you'll see, the innocent cheering of a Heat fan has become the new universal catch-phrase to mock Miami's failure.

-- D.S.

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