Super Bowl Ads: Final Analysis. There were very few (if any) "wow" ads. Bud Light had a few funny ones (not unexpected). Coke went all-out on the animation on that take-off on "Grand Theft Auto." There were some clever, if not laugh-out-loud, individual moments.
But here was the breakthrough:
First, Doritos' two ads created by users both made my Top 10. The first (car accident) was was a Top 5 ad, and the second one (check-out line) included the most subversively risque line of the night. (So much for the pricey fees usually paid to ad agency "creatives.")
Second, YouTube meets the Super Bowl: USA Today's "AdMeter" might get first dibs this Monday morning, but I predict it will be displaced by YouTube's effort to let anyone watch -- and rank -- all the ads. It'll be a much more authentic (even accurate) result. Here's the link.
In both cases, we continue to see the erosion of traditional "expertise," displaced by the power of user-generated content, collaboration and critical analysis... and that's not just a powerful thing, but a great thing.