This was attempting to be even-handed, but more than anything it was overly simplistic -- not to mention creating something where there really isn't.
(Let's just clarify: By extensively quoting Simmons, Adam Reilly actually frames the debate as newspaper vs. online, not MSM vs. bloggers. Bill isn't a blogger; never has been. Rick Reilly was just being a douchebag when he called him that, revealing his own ignorance about various forms of sports media and their leading practioners.)
What I should have done was give this the FireJoeMorgan treatment. Maybe later.
UPDATE: Do you know why I love sports blogs? Because Fire Joe Morgan just DID give this column their treatment. Here you go.