Erin Andrews is about to ascend to the very top of the sports media landscape. She is already the nation's sideline reporter for virtually everything -- this weekend she adds the NFL Draft to her resume. She is featured in video games. She is, of course, the sports blogger prom queen.
There are few in sports media who match her existing visibility (Berman, Patrick, Kornheiser, Vitale) and none -- none -- who match her potential to extend her brand, virtually everywhere and anywhere.
But people who base it on her sex appeal -- or obsess over it -- have completely missed why she is where she is right now. It is about her accessibility: Both literally, on the sidelines buffered between student sections and player benches -- and metaphorically: She is wholesome. She is likeable. She is nice. She is a fan.
You don't want to sleep with her -- you want to watch a game with her.
I spent a few hours watching EA up close last night, and my theory was re-confirmed. Here's the column about it.