Friday, April 24, 2009

Why Erin Andrews Rules Sports Media

Erin Andrews is about to ascend to the very top of the sports media landscape. She is already the nation's sideline reporter for virtually everything -- this weekend she adds the NFL Draft to her resume. She is featured in video games. She is, of course, the sports blogger prom queen.

There are few in sports media who match her existing visibility (Berman, Patrick, Kornheiser, Vitale) and none -- none -- who match her potential to extend her brand, virtually everywhere and anywhere.

But people who base it on her sex appeal -- or obsess over it -- have completely missed why she is where she is right now. It is about her accessibility: Both literally, on the sidelines buffered between student sections and player benches -- and metaphorically: She is wholesome. She is likeable. She is nice. She is a fan.

You don't want to sleep with her -- you want to watch a game with her.

I spent a few hours watching EA up close last night, and my theory was re-confirmed. Here's the column about it.

-- D.S.

8 comments:

Max said...

Nobody would choose watching a game with Erin Andrews over banging this broad.

Except for married people who have to write a blog entry without pissing off the wife.

Jeff said...

Yeah... speak for yourself. I want to sleep with her WHILE watching the game.

derby said...

no - i want to sleep with her.

Darren said...

actually, I want to watch a game with her and THEN play games of our own!!

Adrián said...

Will Rey Maualuga be in the green room? It'd be great if Erin -having seen the video http://www.youtube.com/watch?v=DdDGYsYXHKc -would bring it up when she interviews him. Maybe she can ask if grinding up on Pam Oliver, Michelle Tafoya, or Tony Siragusa are in his future plans in the NFL..

Andy said...

We want to watch a game with her AND sleep with her.

Brett said...

Dan, you don't want to sleep with EA because you have a wife. Period. Don't assume that for single sports fans.

Dan said...

No, I think I want to sleep with her.