If there was any doubt that John Hodgman is a fucking genius (and I don't throw around the "F.G." tag as freely as I do the superlatives), his ad campaign for the paperback version of "The Areas of My Expertise" would be it.
It's an homage to George Plimpton's old Intellivision ad.
(You know Intellivision right? What's the birth-year cut-off to know/love/remember Intellivision? Basic recap: It was a short-lived competitor to Atari, the gold standard, and Coleco, which had that kick-ass driving-wheel accessory. Meanwhile, I myself had a Vectrex, which sounds vaguely like a product you'd use to clear up an STD. Now who remembers Vectrex?! This was all pre-Nintendo, of course.)
Original, Plimptonian version.
It happens that I picked up "Areas of My Expertise" in paperback last week and have been enjoying it since. Highly recommended.
In true Hodgman fashion:
That is all.
Thanks to Gawker for the tip-off.