This upcoming State Farm ad featuring LeBron as a player for the Cleveland Browns should get a ton of attention. Kudos to Sparty And Friends -- a blog started by disaffected ex-DanShanoff.com commenters! I'm so proud! -- for being all over this one. (h/t: True Hoop for taking it wide)
UPDATE: I am surprised that Nike-loyal LeBron put on anything with a Reebok "vector" logo, but I presume that is what he had to do to wear an actual Brown uni. I will say this: If Reebok doesn't ambush the LeBron marketing power by creating and selling No. 23 Browns jerseys, they are insane. In fact, how could they not have them ready for sale Monday, after the commercial airs nationally?