This was a very cool experiment, and not just because I like a starting five of Simmons, Neyer, Stark, Kull and Nelson.
On its face, I could have just followed those five via Twitter, but the CoverItLive app allows for user comments, polls, ESPN Stats adds and a bit of narrative flow.
At first, my reaction was: Hmm, aren't they giving away valuable commentary off-ESPN.com? But in a very disposable live event, this is a terrific model.
(And if they really want extra mileage out of it, they could curate the "Best-Of" tweets from the live event, put them in an article template and publish it this morning, for those who missed it.)
(h/t: Mediaite's Steve Krakauer)