Monday, August 10, 2009

ESPN Testing Twitter Coverage

This was a very cool experiment, and not just because I like a starting five of Simmons, Neyer, Stark, Kull and Nelson.

On its face, I could have just followed those five via Twitter, but the CoverItLive app allows for user comments, polls, ESPN Stats adds and a bit of narrative flow.

At first, my reaction was: Hmm, aren't they giving away valuable commentary But in a very disposable live event, this is a terrific model.

(And if they really want extra mileage out of it, they could curate the "Best-Of" tweets from the live event, put them in an article template and publish it this morning, for those who missed it.)

-- D.S.

(h/t: Mediaite's Steve Krakauer)

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