No, it's not porn.
I just saw that Michael Lewis' new book "The Blind Side" will be excerpted in this weekend's New York Times Magazine. When the link is live, you should definitely give it a read.
Lewis, of course, crystallized and catapulted the "Moneyball" craze. (Actually, "craze" is wrong. Craze connotes "fad" or "trend." Not to use lame-ass marketing speak, but "Moneyball" represented an entire paradigm shift in sports. And, amazingly, under all the sports, the book was a parable for economics -- recognizing inefficiencies in a marketplace.)
So needless to say, Lewis knows how to drive the sports conversation.
The new book is a little different -- it's about an undiscovered offensive tackle -- but I'm betting it's going to be THE must-read sports book of the fall. (And it's a REALLY good book, too. It comes out the week after next.)
I have to add this disclosure, but please don't rip me for name-dropping. If anything, please rip me for pimping my reading series:
I'm going to be having a public sit-down with Lewis as an event in conjunction with my reading series' new relationship with ESPN Books. It'll be Wednesday, Nov. 8 in NYC, if you're near the area. More details later.
I'm sure I'll be linking to the book excerpt on Monday. But for now, I just wanted to put the book on your radar, because people will be talking about it. (You know, I definitely miss the "trend-spotting" aspect of the Quickie. I'm going to try to do more of that here.)