Have you seen...
The new LeBron Nike TV ad on YouTube?
Top contender for Catchphrase of the Fall:
"Ain't been nothing good like that since 'Sanford and Son.'"
Here's the link to the clip.
(Sorry, no embed.)
Update (2:05 p.m.): Big day for sneakers. Today, Adidas launched its new basketball-shoe campaign, geared around the phrase "It Takes 5ive."
(Presumably, you're supposed to pronounce the "5" like "F," which isn't nearly as cool as pronouncing "F" like "S," which would REALLY be old-school. Like 18th Century old-school -- when "Boo ya!" was more like "Boo ye!")
The tagline is integrated into its release of five shoes for five players: T-Mac, KG, Duncan, Billups and Arenas, who -- as blog readers know -- should be the star of any/all campaigns. It takes Gilbert, my friends! (Count me as a first-day purchaser for his shoe release.)