Monday, January 05, 2009

Jay Mariotti Lands At AOL Sports

Submitted without comment. Yet. (AA weighs in.) At a minimum, I'd say that Mariotti crowing about mainstream sports media going online is so... 2005.

Mariotti will get page views because AOL drives PVs, not because Mariotti drives audience.

The idea that a "name" columnist drives audience is the very essence of "mainstream" newspaper-sports-section thinking -- and was debunked a long time ago (though still perpetuates today).

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