ESPN Mobile: Lessons Learned?

For a sports-media business project that cost $150 million and just folded, a little Thursday-morning quarterbacking isn't so inappropriate.

And I'm a little obsessed with the intersection of sports and business. So let me dust off my Harvard MBA hat...

Why did ESPN Mobile's original strategy fail?

I've got a very simple way of explaining it, which I've been peddling since the day the product was announced:

ESPN *ON* a phone is hot.
ESPN *AS* a phone is not.

ESPN has always been about the content; the day it decided it wanted to get into the handset and phone service business, it veered away from that zone.

The vast majority of consumers were never going to switch handsets; they were never going to switch carriers. Not simply for ESPN.

ESPN is a huge part of fans' lives, but it's as content. A person's phone (and service) is a person's infrastructure.

It's as apples-oranges different as the clothes you wear versus the veins in your body. Put in media terms, it's like ESPN laying cable to be wired to your TV and asking to be your cable provider, instead of simply concentrating on the content and having an independent cable provider pipe it through.

So the bad news is that ESPN spent $150 million to find this out. (Why didn't I pitch my expert-MBA consulting services way back when?!)

But the good news is that the new direction -- to simply license the content to any wireless carrier that wants to pay for it -- isn't just better than the old one; it's been the optimal strategy all along.

ESPN gets to go back to what they do best: Creating content. They license it to as many carriers as they can. They reach as many fans as possible.

The remaining question is how much they'll charge the carriers to have the ESPN content -- and what kind of cost will be passed along to the consumer?

Will consumers be asked to pay some monthly nominal fee, HBO-style, for ESPN content? Will it be more than nominal?

Will carriers offer it for free, in an effort to entice consumers to switch carriers? (Know what? That's not ESPN's problem anymore, which is the entire point.)

Some of us saw it coming, and it's also too easy to say in hindsight that "they never should have been in this business in the first place."

But if there's a silver lining to the execution of this project, it's how fast they recognized the mistake and the willingness to sharply pivot back to a strategy right in their wheelhouse.

At business school, the entire curriculum was based around case studies. This is a pretty fascinating case: About business failure, yes, but also about trying to recover from that failure.

-- D.S.

T.O.: O.D. (or Didn't He?)

I have digested WAY too much T.O.-related content this morning, mostly from columnists around the country. Let me try to sum it up, Quickie-style, so you don't have to spend your time on it.

Here, in a baker's dozen of lines -- a mere 56 words (70 syllables!) -- I will explain EVERYTHING opined about T.O. over the last 24 hours:

"T.Ode to T.O. Reactions"

- He tried to kill himself!

No, he didn't!

- He's a egomaniacal prig!

No, he's just troubled!

- Loathe him!

Pity him!

- He's playing us!

He's fooling himself!

- Can we both agree that the media coverage was over-the-top?

Yes, agreed!

- Good! Can we move on now?

Yes! Should I start him in my fantasy league on Sunday?

- Sigh.

-- D.S.

Thursday A.M. Quickie:Everything *but* T.O.

Cards sidestep chokery (for now): Cards fans breathe SLIGHTLY easier after beating the Padres – because the Astros won again, too. (Of COURSE they did.) With 4 to play, the Cards are up 1.5 games. Still plenty of time to choke on it.

I'm with some other sports columnists and fans: It's Clemens' fault.

Dodgers toying with Phillies fans emotions: The Phillies win, the Dodgers win. The Phils are still 1 GB LA for the NL Wild Card. I can't think of a fan east or north (or south) of LA who wants to see the Dodgers make the playoffs ahead of the Phillies.

AL Central Watch: Tigers lose, but Twins can't capitalize. Considering the division runner-up gets the Yankees in the first round of the ALDS, perhaps they could play with a bit more urgency.

Pedro: Questionable for NLDS? After last night's rocking (8H, 7R, 2HR, 2.2 IP), Pedro might not pitch in the NLDS.

That's too bad, because that might be the only playoff series the pitching-poor Mets get.

Even in the weak-ass NL, the Mets could end up as this year's version of the team that finishes with the league's best record, but blows it in the LDS. Despite (or maybe because of) Pedro.

Yankees set ALDS pitching: Wang (19 wins), Mussina and Unit in Games 1, 2 and 3. Between that and the absolutely sick lineup, they should be considered the favorite to win the World Series.

(Who else is OK with Wang being a Top 3 finisher in the AL Cy Young race? Who would have thought he'd become the team's ace?)

Managerial notes: Frank Robinson out in D.C.? If I was Stan Kasten, I would out-bid the Cubs for Joe Girardi. Felipe Alou done in SF? If I was the Marlins, I would bring him in to replace Girardi. Robinson? Sorry, guy. And round and round she goes...

Shaun Alexander still hurt: He got a second opinion, but it was the same as the first. Here's another second opinion that confirms the first one: Shoulda skipped the Madden cover.

Bonzi Wells to the Rockets: Two points to make here:

(1) Wells turned down an offer of 5Y/$36M to stay with the Kings, a playoff team, to take a 2Y/$5M offer to go to the Rockets, a non-playoff team. Get a new agent, man.

(2) Wonder how Wells is going to enjoy playing with a gunner like T-Mac? Bonzi will be the third option in that offense, behind McGrady and Yao. Hope he likes rebounding as much as his stats indicate he does.

Odell Thurman banned for the season: Hmm, perhaps it's because he didn't understand the concept of "staying clean while already suspended." How many games for Chris Henry puking out the car window?

Anyone got a pint of "lean?" Maybe I should ask the Chargers' Terrence Kiel. What's "lean?" A potent cocktail of cough syrup and soft drinks. Kiel was busted for trying to ship cough syrup back to Texas, where apparently "lean" is the new Grey Goose.

CFB Tonight: Here's your chance to see No. 2 Auburn in a quality game -- AT South Carolina and the Ol' Ball Coach. The Gamecocks aren't what they used to be, but they are still a "name" opponent on national TV in primetime.

With a dominant display on national TV, there's a chance that Auburn could pick up some first-place votes -- given the trouble Ohio State is projected to have at Iowa on Saturday.

Meanwhile, not many people will be watching, but you can catch unbeaten TCU – nation's longest winning streak! – on Versus (nee OLN) against (or "versus") BYU. The Cougars aren't much of a stumbling block for TCU en route to an unbeaten season; let's judge them on how impressively they win, though, not on the schedule alone.

The new BlogPoll is up: Here's the link, and you can imagine that I'm tweaked that Michigan flip-flopped with Florida at 5 and 6 from the week before. (And there's no love for TCU. Haters!)

Tomorrow, I'll have the usual Friday mayhem of a complete Top 25 preview, with predictions.

-- D.S.

T.O.: The Last Word

The Last Word on T.O.? It's YOURS.

You're the editor of a tabloid newspaper like the New York Post. What's your screaming back-page headline about T.O. tomorrow? You can include a secondary headline if you want.

It could be some wordplay, an editorial statement or whatever you want.

Looking forward to seeing what you come up with!

-- D.S.

Simmons Chat: Not Me!

I interrupt the non-stop T.O. coverage to briefly clarify a detail from Bill Simmons' chat today on ESPN.com (which I didn't know about until someone emailed me that my name came up).

Most important: I did NOT write in to the chat. It was an imposter. (And all my Morning Quickie chat participants already knew it wasn't me, I presume.) I can't stress this enough. That's not how I operate, and it's a little annoying that someone did that.

Here's the exchange in its entirety, submitted without further comment:

Luke (Nashville)
How many more years do you see yourself being the Sports Guy if you do leave the Disney family are you going to set up a blog similar to what Shanoff has done?

BILL SIMMONS
Who's Shanoff?

Shanoff (NY)
That. Hurts.

BILL SIMMONS
Just. Kidding. Although I wish you had worked as hard on the Quickie as you do on the blog.

Actually, some response from me is probably merited. But I'm going to take the high road. It's WAY too easy to play media critic. Trust me.

-- D.S.

T.O.: The Aftermath

Update (3:50 p.m.): I'm not saying T.O. isn't full of it, but it's looking more and more like today's OHSWEETJEEBUS coverage was a weeeeeee bit overblown. Not to argue that Michael Irvin is the voice of reason in all this, but I actually believe T.O. that he didn't try to commit suicide.

Why? For precisely the same reason I usually don't buy anything he says:

If he DID try to commit suicide, don't you think he would TOTALLY 'fess up -- what could get him more attention than that? It would absolutely shift his entire image...certainly make him more sympathetic. For a conniving media whore, it's all upside to admitting to trying to kill himself.

(Don't you think if he could admit to it, he would? Frankly, even if he didn't, I wonder why he didn't SAY he did, even if THAT was the manufactured story? Again: If he's the media whore I think he is, there's very little downside to him admitting to trying to kill himself, whether he actually did or not.)

So I'll take him at face value and move on. I'm not expecting sports media to do the same thing -- not with all the time and energy invested in rapt attention -- but it's in everyone's best interests.

If he doesn't want to admit to it -- or, hell, even if he's telling the truth -- can we all just move on? (No? Ah well. It was worth a try...)

-- D.S.

T.O.: The Afternoon Phase

OK, I can't possibly live-blog this TO thing entirely by myself, so I'm going to encourage any of you following the TO coverage -- whether on TV or online, via ESPN.com or blogs or whatever -- to chime in with your "coverage of the coverage" or just your analysis of the unfolding events. (Like the "experts" have anything more valuable or knowledgable to say than any of the rest of us?) Have at it!

T.O. Tried to KILL Himself?!

OK, of all of T.O.'s "look-at-me" publicity stunts, this would -- by far -- be the topper.

Trying to KILL himself?!

I'm sorry, I didn't include enough punctuation there:

?!?!?!?!

It's mind-boggling: This is sports' ultimate narcissist...

...Trying to commit suicide?

If you thought there were other sports storylines today, you can just forget about that now.

Before we know anything, a few questions:

What were his motivations?
Did he do it for the attention?
Was it the meds he was on?
Is playing for Parcells THAT bad?

And, finally, this one:

Was it the pressure (and result) of being the fans' -- and absolutely the media's -- No. 1-ranked "Bad Guy" that drove him to it?

I'm going to predict this: Fan and media treatment of T.O. will lighten up substantially after this. (Well, maybe except in Philly.)

Update: I'm going to point to the Deadspin coverage, which includes a Comments section to the story that is absolutely NOT for you if you see absolutely no humor in this. But humor is also a way to deal with or filter the news; this just about covers it.

This is a great example of a breaking-news story where bloggers are ahead of mainstream media in terms of offering opinion/reaction/analysis... and blog COMMENTERS are even ahead of bloggers themselves.

When I wrote the Quickie, I always loved it when a story broke in the morning, because I could be first on the site with an opinion take -- even if it was only a place-holder until the appropriate sport columnist came in with a longer opinion. I always felt like I was adding value and taking full advantage of the medium -- even if the opinion was "insta-gut" or half-baked. Readers want their opinion as fast as the story itself is posted.

Mainstream media (even online) is still trying to catch up to consumer appetite -- that's why blogs are so effective (and why comments on blogs are even more effective: The opinion of many, instantly, being even more effective than the opinion of one, instantly.)

That's a lot of "inside baseball" -- the story itself (and everyone's reactions) remains jaw-droppingly fascinating. I mean, of all the possible athletes, it just HAD to be T.O., didn't it?

-- D.S.

Wednesday A.M. Quickie:Cards Chokery, Cont'd

Cards epic choke continues: I'm reading "The Echoing Green" right now, the full story about the 1951 "Shot Heard Round the World," which capped a wild fall comeback by the Giants to catch the Dodgers and force a playoff.

Right now, the Cards could use a little of the Giants sign-stealing-style cheating to fend off the Astros and avoid MLB's biggest regular-season division-title choke in the last decade.

If it meant the difference between winning and losing the playoffs, would Cards fans approve of a move like stealing signs? (After all, this is the same fan base that made Mark McGwire a god even though he turned out to be the poster guy for the Steroids Era.)

More on this story at the end of the post, because I want to get to the other storylines of the day.

Bonds to play in '07: Based on his 26 HR this season, Hank Aaron's record is as good as broken. (Bonds only needs 22 to do it.)

The BIG question, though, is WHERE? Will he stay in San Francisco? Will he move to the American League to DH?

Here's the upshot: All but a handful of teams would be CRAZY not to make a play for him: He'll be the biggest draw in MLB next season.

Wait: How about Bonds in BOSTON? That's Big Papi's idea, if the Red Sox are stupid enough to trade Manny during the offseason.

Ortiz tacitly approved shipping Manny out of town, but only if the team got someone to protect Papi's prodigious backside. (He ain't hitting 54 HR without a bodyguard.)

The name Ortiz threw out? Bonds.

(Barry in Boston? That year-long frenzy would be worth paying to see.)

Schilling drops "IF"-bomb: As in, "If I come back next year..." Boston media went appropriately bat-shit over this.

Schilling insists it was a rhetorical slip, but he's WAY too media-savvy for that to happen. Maybe he realized he and his team are off the MLB radar and wanted to do something to get back onto it.

A's clinch AL West: "Moneyball" is back, baby. Just in time to make a run to the World Series (as predicted in my Quickie preview in April).

The Tigers are the anti-Cards: Win yesterday holds off Twins (who also won), keeping DET 1 GA of MIN. (Meanwhile, the Tigers are playing for the playoffs; they're going to pull Verlander from his next start to get him ready for the ALDS.)

Dusty Baker wants an answer: "Sooner rather than later." OK, let me make things easy: You're fired. Now, where's Girardi's phone number...?

Hold on: Girardi lobbying to SAVE his job? Sure, you could see it that way, or you could simply see it as public posturing to continue to make him look like the victim in his battle with the owner.

T.O. hospitalized for allergic reaction: What, did his body finally reject the bullshit flowing through his veins?

J'ag-cuse! Are the Colts dirty? That's what Jags coach Jack Del Rio says. Sour grapes? Hey, I'm a Jags fan: I'm on Del Rio's side here.

Warner still Cards starting QB: Well, that "Leinart-to-start" rumor was as baseless as a degree from an online "university."

Chargers' Kiel arrested: San Diego is lining up as the Bengals of the AFC West. If the Chargers and Bengals meet in the AFC title game, will there be enough probation officers to cover the need?

Vinny Testaverde to the Pats? They're looking at him. He's so old, he makes Brad Johnson look spry. This has to happen.

"Hoops Academy" update: There was a huge summit in LA yesterday to talk about some sort of national hoops academy. I have a lot of opinions about this, which I'll try to put together for an item later today.

Dirk signs extension through 2011: Here's a prediction: The Mavs will never do better than last season, but Dirk ends this new deal in the Hall of Fame.

World's Strongest Man Update: The first American in 24 years won the most recent World's Strongest Man competition.

(Shout out to Magnus Magnussen: Holla!)

Notice how no one has ever suggested we institute drug-testing for Strongest Man. And, yet, we praise its champion and flock to watch its tractor-pulling, keg-tossing glories.

Maybe the Olympics should switch to the "Strongest Man" attitude: Hey, do what you gotta do.

Byron Nelson dead at 94: Be honest, how many of you didn't even know the golf legend was still alive as of yesterday?

If you're under 40, you never saw him play – the closest thing was watching the "Byron Nelson Classic."

MNF: Highest. Rating. Ever. At least, for an ESPN show. And it's the second-highest-rated show on cable ever, still trailing the unstoppable Gore-Perot NAFTA debate.

(The true amazingness of these TV-ratings stories is that a public-policy debate was the highest-rated show on cable of all time. Will it EVER be topped? If the Saints homecoming game can't do it -- and it almost did -- I'm not sure what can.)

Still, this most recent MNF rating is pretty amazing. But will it represent the high point?

Undoubtedly, it was the result of an unprecedented combo of ESPN's promotion skills plus the biggest human-interest story the NFL has seen in decades. As the season goes on, it remains to be seen whether the football-related (as opposed to human-interest) match-ups will be as compelling (or, more specifically, as widely watched).

Meanwhile, don't think that the executives over at NBC weren't tracking those MNF-in-N.O. ratings:

I am sure that NBC will take advantage of the new "flex" scheduling for Sunday night, even if it means PASSING on a more intriguing playoff-implicating match-up in exchange for more human interest from New Orleans.

(Though, at this rate, the Saints will be involved in late-season playoff-implication games, too.)

More on today's top story: The Cards have lost 7 straight; the Astros have won 7 straight, leaving them just 1.5 GB.

The Astros have 5 to play: 2 more at Pittsburgh and 3 at Atlanta. Both teams should absolutely roll over to Houston to make things as brutal as possible on the Cards. Hey, why not?

Meanwhile, the Cards play the final 5 games at home – one more against playoff-contending San Diego and 4 against the play-the-spoiler Brewers.

St. Louis has the 4th-best home record in the NL, but with the new stadium, you never know if it's got the mystical powers to help the team power through.

I can't help but wonder if die-hard Cards fans are quite sure that ending the season at OLD Busch would have assured a division title. NEW Busch? Who knows?

Here's the Cards' fans problem: They're alone. Every other baseball fan across the country -- and you could otherwise not give a crap about the Astros -- is rooting for Houston to complete the chokery.

-- D.S.

Next NYC Reading Series: Oct. 4

Has it been a month already? Anyway, I wanted to give NYC-based readers a heads-up to save the date for next Wednesday, October 4 for the next edition of the Varsity Letters Reading Series.

Great lineup this month, featuring:

Will Leitch, editor of Deadspin, who everyone should know and love already.

The editors of ESPN the Magazine, giving a sort of A/V presentation about images from their new book, "0:01," a collection of the back-pages of ESPN Mag.

Tom Callahan, who wrote a new biography of Johnny Unitas. If you come with a Johnny U flat-top, you get in free. Of course, everyone gets in free anyway.

If you live in NYC -- or know anyone who does -- please consider yourself invited. And tell friends and colleagues who might be interested. (Here's a special invite to Deadspin readers in NYC who want to be part of a quasi-meet-up-type night out.)

The details:

Varsity Letters Reading Series
Wednesday, October 4
Doors open: 7-7:30ish
Event starts: 8 p.m.
Happy Ending Lounge
302 Broome St.
Lower East Side
(Look for pink awning.)

And don't forget: Thursday, October 12 at 7 p.m., you can join me at the ESPN Book Club event at the Borders at the Time Warner Center at Columbus Circle, featuring Joshua Prager, who wrote the new book "The Echoing Green," which is the definitive book about arguably the greatest moment in baseball history: The Shot Heard 'Round the World.

Last month's turnout was disappointingly modest. If you live in NYC, consider yourself personally invited!

-- D.S.

Matt Leinart Is SO Due

Let's recount the size of the chip that Matt Leinart should have on his shoulder right now:

(1) Didn't win a second Heisman.
(In fact, he wasn't even the best QB in college football last year.)

(2) Didn't win a second nat'l title.
(In fact, his team was exposed as overrated chokers.)

(3) Blew chance to be No. 1 overall pick of the 2005 NFL Draft.
(In fact, he dropped all the way to double-digits.)

(4) Earned national scorn with contract holdout.
(In fact, he was the last first-rounder to sign.)

(5) Skanked around with Paris Hilton.
(Slumber parties made him gossip fodder.)

(6) Future father of bastardized child.
(Coulda been worse: Coulda been Paris.)

OK, if this guy doesn't come out, guns blazing, using this chance to SHUT EVERYONE UP, he's an even bigger clod than the above-mentioned evidence suggests he is.

His karma was SO good...
Then SO bad...

So he's SO due for a huge debut as starter.

-- D.S.

On the Madden Curse

I just responded to an email from blog reader Scott C. and I thought it might be worth posting to everyone. Scott's email was confirming how crazy the Madden Curse is. (He also points out that there might be an "ESPN Mobile" curse. How is Reggie Bush's draft strategy working out?)

I was thinking about why (or how) the Madden Curse exists and what it means. It might have something to do with this:

EA tends to pick players coming off career years -- applying the ol' "regression to the mean" theory, the cover players have nowhere to go but down, including freak injuries (or other injuries that aren't so "freak").

So it stands to reason that if EA took players on the rise (rather than at the top of their game), yes, they would increase the variance their cover guy might have an off-year -- but also perhaps mitigate the chance they suffer the curse.

(And what's the risk of an "off-year" by a rising player as compared to a season-killing year by the league's biggest star nicked by the Curse?)

Anyway, I have to believe EA doesn't think the Curse is a bad thing. In fact, I strongly believe they think it's incredibly awesome. It gives them a ton more mileage out of the brand -- and keeps people talking about the game long after the game is released and does the bulk of its sales.

(For example, they get a bump when the cover athlete is named AND they get a bump when the cover athlete is inevitably hurt. This bookends the actual "Maddenoliday" release day, which is an event in and of itself.)

I think I wrote about this in the Quickie a few years ago, but it's so obvious now:

The Madden Curse has replaced the SI Jinx as the "cool" cultural milestone for the inevitability of spectacular future failure.

-- Dan

New Feature!Asking For Your Tips

As I try to build out the daily programming for this blog, I really want to be able to showcase the best (and most interesting) of what's being posted on other sports blogs. I don't do it nearly enough and I want to do it more.

I figure it's a great afternoon feature: The timing will allow bloggers to digest the most interesting morning storylines and turn around their own commentary. There are so many sports bloggers out there who I enjoy reading.

So if you've read an interesting or intriguing blog post (or from another source online), send it to the usual:

danshanoff-at-gmail.com

(And if you're a blogger who is particularly proud of something you did, feel free to email, too. There is NO shame in self-promotion.)

I'm not necessarily going to post everything that gets passed along, but I'll certainly post links to the things I think would be of most interest to this blog's readers.

It's an experiment, but hopefully you agree that it's an interesting -- and worthwhileh -- one.

-- D.S.

Monday A.M. Quickie:Saints Marching On

And the story of the year so far in the NFL is...?
The Saints.

Sorry: The 3-0 Saints.

Blocking punts for TDs.
Running trick plays for TDs.
Letting Bush rack up 72 all-purpose yards.
Green Day and Bono rocking.
70,000 fans inside the dome.

Who's going to begrudge the team (and its fans) its success this season? Who can possibly NOT cheer for this team?

The surprising start in the standings is secondary to the infusion of excitement for the community.

Twins clinch postseason: The playoff competitiveness of the small-market Twins is one of the best things about baseball.

Getting back to the playoffs is a signal to every fan out there that they can (and should) demand their team at least show flashes of competitiveness.

Now, about playoff success? Well, the Twins have the runaway AL Cy Young favorite (Johan Santana) and the player many think should be MVP (Justin Morneau). Why NOT the Twins?

What an easy team to root for.

White Sox eliminated: The first season after a World Series title (particularly one that took 88 years to earn) is the easiest one to take missing the playoffs. Join the Red Sox on the "New Drought" bandwagon.

All of a sudden, here come the Astros: Shit, where did THAT come from?

Jays pass Red Sox: I'll bet if you told the Blue Jays in April that they would finish in 2nd place in the AL East (after spending about a billion dollars in the offseason), they would take it, presuming that 2nd in the East translates into a playoff ticket.

Well, they got the "2nd" part, but there was no auto-bid to the playoffs to go with it. Still, breaking the "Yank-Sox" hegemony in the East and finishing ahead of the Red Sox is a HUGE step forward.

Bengals vs. The Law: Instead of merely suspending Odell Thurman for the rest of the season after his DUI arrest, maybe the NFL should consider another bold move:

Suspend Marvin Lewis for a game, if only for allowing his obviously troubled player to end up in this position.

And while they're at it, how about suspending Chris Henry and Reggie McNeal for riding shotgun in a car driven by a guy with a 1.8 BAC.

Personally, I think Jeremy Shockey was speaking more truth than simply venting after the Giants' loss. Maybe Tom Coughlin should pay less attention to the perceived insubordination and more to the content.

Madden Jinx: Shaun Alexander is out for at least a few weeks with a broken foot -- the video-game jinx continues... is the trouble really worth the endorsement juice from the box cover?

Simms out indefinitely: Chris Simms might be able to return as an NFL QB (say, next season), but whether he'll return as the starter for the Bucs remains to be seen.

I can see the emergence of MAC-bred rookie QB Bruce Gradkowski, but – more likely – I can see the team's 0-3 start signaling a season-long tailspin that puts them in position to draft Brady Quinn.

-- D.S.

Monday (Late) P.M.: MNF at N.O.

I've been in D.C. all day for a family event, which is why I front-loaded all of today's posts and haven't been able to update until now.

Back in business tomorrow a.m.

For now, I'd love to get your analysis and reactions to the MNF game in New Orleans right now. What do you think of the dome vibe? The coverage? The game itself?

-- D.S.

Monday A.M. Quickie:We're All Saints Fans

I was so eager to get posts up last night after sitting out for the weekend that I blew my wad with all of them for you to find when you got here this morning. I know bloggers are really supposed to publish posts throughout the day to encourage readers to return over and over, but I was too excited to get to it today. Under this post, be sure to check out:

NFL Week 3 Wrap
New CFB Top 25 Ballot
CFB Saturday Wrap

On to today's Quickie:

TOP STORY: Super. Home.

The Saints' return to the Superdome is so much more important than everything BUT the actual football.

(It's also the biggest story of the sports day, and not just because it'll be getting blanket coverage.)

Sure, both the run-n-gun "run-n-run" Falcons and the heart-warming host Saints are 2-0.

But it's all about the image of the Superdome hosting a football game, rather than the scene of a year ago: Devastation.

The topic will be beaten to death over the next 24 hours, but I point back to my rally cry from early last season, for at least one night:

"We're All Saints Fans."

NFL Week 3 Wrap: Full NFL W3 wrap below, but here are a handful of half-baked observations worthy of a one-take look at the biggest NFL storylines of the day:

(1) If the Jags' offense was half as good as its D, Jacksonville would have beaten the Colts -- and be the best team in the NFL.

(2) The Bengals are the new team to beat in the AFC; the Steelers won't be making it back to the playoffs.

(3) I wasn't wrong last week to call the Pats one of the NFL's least impressive 2-0 teams; losing at home to Denver wasn't as bad as the way they did it -- listlessly.

(4) Rex Grossman's first-ever 4th-quarter TD to lead the Bears over the Vikings was more impressive (and important) than his 4 TDs in Week 2.

(5) Don't overweight Brett Favre's performance in getting the Packers' first W of '06: The Lions are a top contender for the NFL's worst team.

(6) Clinton Portis returns to reasonable strength (16 carries, 82 yards 2 TDs) and Mark Brunell is able to complete 22 passes in a row: Coincidence? I think not.

(7) Instead of blaming the crowd noise, the Giants should think about blaming their porous D. (Nice rally to make it interesting, though.)

(8) The most intriguing NFL game of 2007 just might be in the preseason, when the Seahawks and Pats meet in the NFL's first-ever game in CHINA. (8:30 a.m. ET kickoff)

(9) Realistic fantasy lineup I wish I had:
QB: Matt Hasselbeck (5 TDs)
RB: Brian Westbrook (2 TDs, 117 yds)
RB: Ladell Betts (TD, 124 yds)
WR: Javon Walker (2 TDs, 130 yds)
WR: TJ Houshmandzadeh (2 TDs, 94 yds)
Flex: Keyshawn Johnson (1 TD rec, 1 TD rush)
K: John Kasay (FGs: 51, 50, 49, 46)
D: Vikings (2 INTs, including 1 for TD)

CFB Hangover: I'm still recovering from Notre Dame's comeback win at Michigan State. Coming later: (1) Why did the ND win represent the week as a whole in CFB? And (2) Yes, but where do you rank the Irish NOW?

Meanwhile, congrats to Rutgers! I've had them in my personal Top 25 poll ranking for a week, but the AP finally ranked them this season, the first time RU has been ranked since 1976.

MLB Wrap: Hoffman Is Saves King! It's actually hard to figure out what's more impressive:

Trevor Hoffman setting the career saves record (479 – enough to be a Hall of Fame lock?)...

...Or Hoffman, at 38 years old, leading the NL in saves THIS season (43) and positioning his Padres to make the playoffs -- and to make himself the league's Cy Young winner.

Tigers Clinch Playoffs! Breathe easy, Tigers fans. No matter what happens the rest of the regular season, your team has clinched a spot in the AL playoffs.

The achievement represents the most impressive worst-to-first turnaround (albeit over three years) since the Braves went from worst to first in one year ('90 to '91).

Given where the Tigers were three years ago -- and how ultra-competitive the AL Central was supposed to be, between the defending champ White Sox, the shoulda-coulda-woulda Indians and the perennially competitive Twins 0 – it's particularly incredible.

Playoff Races: Dodgers win, but only keep pace. Padres' win keeps LAD .5 GB in NL West; Phillies' win keeps LAD .5 GB for Wild Card.

US Chokes on Ryder Cup: Who's the bigger loser -- (a) the US losing in the Ryder Cup (again) or (b) the US losing in world hoops (again)? (c) None of the above: That loser who bet $465K on the US to win the Ryder!

And a huge thanks to everyone who participated in the CFB and NFL Comment-frenzy this weekend. Terrific work. It's like you don't need me at all! (Wait, that CAN'T be good for business...)

-- D.S.

NFL Week 3 Wrap:All Things Being Equations

For some reason, I'm feeling "math-ish" this week:

Bengals 28, Steelers 20
(Palmer's Vengeance + TJ Housh's return) – (Big Ben sucks + Steelers late turnovers) = Champs are reeling

Broncos 17, Pats 7
(Javon Walker + Pats' energy) - (Brady's career-high 55 passing attempts + Only 1 TD to show for it) = No New England playoffs revenge

Panthers 26, Bucs 24
Desperation + Keyshawn - Simms injury = 1st Cats W of '06 (and Bucs jockeying for Brady Quinn)

Bears 19, Vikings 16
Grossman jinx + Grossman clutch = Chicago as NFC's top unbeaten

Packers 31, Lions 24
Favre's 400th TD + "Fire Marinelli" = GB off schneid

Colts 21, Jags 14
(Peyton's legs + Peyton's arms) X Jags' D = Indy escapes at home

Jets 28, Bills 20
Pennington So-So x No RBs = How is this Jets team 2-1?

Dolphins 13, Titans 10
Fins' D - Daunte's protection = Time for Titans to start Vince Young

Skins 31, Texans 15
Brunell's accuracy + Portis' comeback = Al Saunders breathes easier

Ravens 15, Browns 14
Easy schedule + Cleveland ineptitude = Unbeaten surprise

Seahawks 42, Giants 30
Hasselbeck + Manning - Defense = Making the "over" the hard way

Eagles 38, 49ers 24
McNabb + Westbrook = No choking this time

Rams 16, Cards 14
Kicking + Defense – Cards' O = Grateful Rams fans

Commenters: Add your own "equation!"

-- D.S.

CFB Top 25 Ballot: Same Old?

As with last week's ballot, this is just a starting point. Make your comments/critiques below and I'll revise mid-week.

1. Ohio St
2. Auburn
3. WVA
4. USC
5. Florida
6. Michigan
7. Louisville
8. LSU
9. Texas
10. Notre Dame
11. Georgia
12. Oregon
13. VA Tech
14. TCU
15. Iowa
16. Clemson
17. Oklahoma
18. Tennessee
19. Cal
20. Rutgers
21. Nebraska
22. Florida St
23. Boise St
24. Georgia Tech
25. Washington

The most significant change: Yes, I dropped still-unbeaten Georgia from No. 7 last week to No. 11 this week. (So much for claims of SEC bias.)

This is a great example of not succumbing to that traditional pollsters (media, coach) symptom of INERTIA – moving a team up or down (or staying put) based on the previous week's poll.

Each week should be an entirely new evaluation, taking into consideration the entire body of work, revised with the latest.

(I should credit the media writers in the AP: They dropped UGA from 9 to 10. It's not as extreme as me, but at least they did SOMETHING.)

Next week's BCS impact games:
1. Ohio St at Iowa
2. Alabama at Florida
3. Oregon at Arizona St
4. Georgia Tech at VA Tech
5. Auburn at South Carolina

(OK, who's got the most appropriate "S"-word to pair alliteratively with "Saturday" to describe next week's schedule?)

Comment question: Who do I have too high? Too low? Anyone outside the Top 25 who should have made my 20-25 range?

-- D.S.

CFB Hangover: Monday Mania

How do you feel about Notre Dame's win? Was it a gritty comeback worthy of a BCS-level team? Or did it showcase a team with massive holes on D?

Given its drama (and its spot on primetime national TV), the "40" will probably eclipse the "37."

But that dovetails nicely with this week's big issue:

With all but two Top 25 teams winning, how much should HOW a team won factor into moving up or down in the rankings?

(And where it's relevant, how much should conference competition factor in? For ND purposes, I'd count Michigan St as a "conference"game.)

Can you hold it against Ohio St or USC or Michigan or Florida for needing all four quarters to beat league rivals? I don't think so (at least, not completely).

Georgia is another story: Don't let non-factor frosh QB Joe Cox's off-the-bench, 4th-quarter heroics fool you: UGA almost lost, at home, to a really bad team that has already lost (at home) to a 1-AA team.

Back to Notre Dame: I'm willing to credit the offense for delivering, but the D obviously has a LOT further to go before I'd rank the Irish ahead of the other teams in the Top 10.

Upshot: Begrudgingly, I put Notre Dame back in the Top 10. (See item above for my ballot in this week's BlogPoll Top 25.)

Revised Heisman Ballot
1. Adrian Peterson
2. Troy Smith
3A. Mario Manningham
3B. Dwayne Jarrett
3C. Calvin Johnson
4. Brady Quinn
5.* David Ball

(* - Honorary)

Comment Question: Two days later, what is the most interesting CFB analysis from the weekend that has stuck with you?

-- D.S.

NFL Week 3 Tailgate!

(ND? OMG!) It's NFL Week 3! That was awesome work yesterday with the CFB comments. Use the comments section on this post to make your pre-game, mid-game and post-game analysis throughout the NFL Week 3 schedule today. Tons of CFB and NFL from me tomorrow a.m.!