You all know I love me some marketing gimmicks. When they're clever, I'm among the first to point out their greatness. And when they're horrible...
Well, this might qualify: It's the Look Again Player of the Year Award, presented by Holiday Inn (and apparently sanctioned by MLB), to reward the role player who sacrifices for his team.
Here's the problem: All but two of the contenders (one per team) are white, which plays into every implicitly bigoted reference that "scrappy" is uniquely white.
There's enough of this shit in lazy sportswriting. You know: "Scrappy" vs. "Gifted." "Hustle" vs. "Athleticism." The old reliable "Articulate."
This was such an awesome opportunity for MLB to make a positive statement: That role players who sacrifice for their team can be white, Latino, black, Asian, whatever. I'm not saying there had to be racial quotas, but the current list shows the lazy analysis at its worst.
Thank god there are two blogs out there to call them on this complete waste of everyone's time, and I point you to FireJoeMorgan and Deadspin for their commentary on it.
This award demands some sort of parody in response, if not cancellation. Hmm...